“She always talked about Sesame Street as being like an experiment,” Wilson Stallings explains. The changes are the most significant for Sesame Street since 2016, when the show went from one hour to 30 minutes, though it kept the magazine-style format even as it made the program shorter, with a “street scene” leading into a letter or number of the day segment, followed by an Elmo’s World animated segment, etc. And so, by opening up these segments and making them longer, it’s going to give us an opportunity to really serve up what we know from research, what we know from across the industry, what we know from our curriculum and education experts, what we know kids are looking for.” “Kids love a little bit of peril, they love having emotional stakes, and in nine minutes, it’s kind of hard to really dive into those areas really effectively. ![]() “Both the A story and the B story will come together in some way to really help us with whatever curricular focus that we’re trying to have, what lesson we’re trying to make,” she adds. It could, for example, allow for both an “A” story and a “B” story, with the A story focusing on a core character and what they are going through, and the B story adding in “a little bit more levity and a lot more character moments,” Wilson Stallings says. ![]() ![]() “It’s going to give us an opportunity to dive further into the narrative,” says Kay Wilson Stallings, the executive vp and chief creative development and production officer for Sesame Workshop, calling the changes a “reimagining” of the show, and adding that the longer segments will allow for more “dynamic” and “sophisticated” stories.
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